Here are the key sales techniques for bulk Baijiu (散装白酒) in English, along with their explanations:
1. Product Knowledge & Storytelling
Highlight the liquor's origin, brewing process, and cultural significance (e.g., "This Baijiu is aged for 10 years using traditional fermentation techniques from Sichuan").Use phrases like: "Our Baijiu is distilled from pure sorghum and reflects centuries of Chinese craft***anship."2. Tasting Experience (试饮体验)
Offer free tastings: "Would you like to try a sample? This helps you appreciate its aroma and ***oothness."Educate customers on flavor profiles: "Notice the balanced notes of grain and subtle sweetness."3. Customized Packaging (定制包装)
Promote bulk discounts: "Buy 5 liters or more and save 20%, perfect for weddings or gifts."Offer personalized labels: "We can add your name or logo to the bottles for special occasions."4. Targeted Marketing (精准营销)
Cater to local preferences: "This lighter, fragrant style is popular among younger drinkers in this region."Use festive promotions: "Stock up for Lunar New Year—Baijiu is a must-have for family gatherings!"5. Customer Education (客户教育)
Explain drinking etiquette: "Traditionally, Baijiu is served at room temperature and enjoyed with hearty dishes."Compare varieties: "This strong-aroma type pairs well with spicy food, while the rice-aroma type is milder."6. Loyalty Programs (客户忠诚计划)
Implement rewards: "Join our membership program—earn points for every liter purchased."Bundle deals: "Get a free ceramic pitcher with every 10-liter purchase."7. Compliance & Trust (合规与信任)
Emphasize quality certifications: "Our Baijiu meets national food safety standards (GB/T 10781)."Provide clear pricing: "No hidden fees—price per liter includes bottling and basic packaging."Example Sales Pitch in English:
Looking for authentic Chinese Baijiu? Our ***all-batch sorghum Baijiu is distilled using a 200-year-old recipe. Try a sample—you'll taste the rich, complex layers. Order 5+ liters today and save 15%, or customize bottles for weddings/business gifts. Ask about our referral discounts!
这些技巧结合了文化推广、体验营销和现代销售策略，适合向国际客户或英语市场推广散装白酒。
