Here are some effective sales techniques for bulk liquor (散装白酒) and their English translations:
1. Highlight Quality Assurance 强调品质保证
Emphasize the liquor's origin, brewing process, and quality certifications (e.g., "Our bulk liquor is traditionally brewed with natural ingredients").在英语中可表述为:"Certified pure grain brewing, no additives."2. Target the Right Customers 定位目标客户
Focus on restaurants, bars, event planners, and individual enthusiasts who value cost-effective bulk purchases.英文术语:B2B sales (business-to-business), wholesale clients.3. Offer Tasting Events 提供品鉴体验
Organize free tasting sessions to let customers experience the flavor. Use phrases like:Join our tasting event to discover authentic flavors.
品鉴活动英文:Tasting sessions / Sampling events.4. Flexible Packaging Options 灵活的包装选择
Provide reusable containers or eco-friendly packaging. Example:Choose from 5L to 50L containers with secure sealing.
英文关键词:Customizable packaging, refillable containers.5. Educate Customers 客户教育
Explain the differences between bulk liquor and bottled brands. Use phrases like:Bulk liquor offers fresher taste and better value for large gatherings.
教育内容:Brewing techniques, aging process.6. Competitive Pricing Strategies 价格策略
Use tiered pricing (e.g., discounts for 10L+ purchases) or bundle deals.英文示例:"Buy 20L, get 2L free.
7. Build Trust Through Transparency 建立信任
Share brewing videos or facility tours. Use:Visit our brewery to see how we craft every batch.
英文表达:Transparent production process.8. Leverage Local Partnerships 本地合作
Partner with local businesses (e.g., "Exclusive supplier for [Restaurant Name]").英文术语:Strategic partnerships.
9. Compliance & Safety 合规与安全
Clearly state licenses and safety standards. Example:FDA-approved storage and handling.
关键法规:Labeling laws, alcohol licensing.10. Promotions & Loyalty Programs 促销与回头客计划
Run seasonal discounts (e.g., "Spring Festival Special: 15% off") or loyalty rewards.英文活动:Holiday sales, referral bonuses.
Example Pitch in English:
Experience premium bulk liquor at wholesale prices! Our ***all-batch brewing ensures freshness, and we offer flexible sizes from 5L to 100L. Book a free tasting today and save 10% on your first order!
需要调整策略时可结合西方常见的酒类销售术语,如craft brewing(精酿)、***all-batch(小批量生产)等。